Genentech
When life is the message, love is the reason.
Real stories remind us that a screening today could be tomorrow’s love letter.
THE CHALLENGE
Increase cancer screening awareness to address inequities of cancer outcomes among Black and Hispanic women
THE OUTCOME
A campaign design as its “by the campaign for the community”, to champion advocacy
"Love Letters" written by loved ones to motivate to get screened for cancer by tapping into the deep connection to family.
