Let’s
Bring
Back

The
Human
Factor

We are building healthcare that works for all, with a focus on a new mainstream driving 100% of the growth, for stronger growth and impact.

Meet Cien
Health +

We are the Healthcare

connections and innovations

agency for a new mainstream.

Rooted in cultural intelligence and an unrelenting focus on the human factor, we create healthcare frameworks, community ecosystems, and campaigns that facilitate health equity for all and empower patients to make better health decisions.

OUR FOCUS

Impact Healthonomics®

Outcomes-based, Inclusive, Culturally-Relevant Approaches to Healthcare.

1. Growth Potential

$1.9T+ in multicultural health spending power (Nielsen)

2x revenue growth for culturally fluent brands (McKinsey)

3. Performance & Efficiency

30–50% higher engagement, 2.5x conversion with culture-powered marketing

$1T+ in system-wide savings from inclusive, efficient care models (Deloitte)

2. Innovation Acceleration

20–30% faster trial enrollment with inclusive research (Tufts CSDD)

$230B+ in savings by closing racial health gaps (Urban Institute)

4. Human & Community Health

60% fewer fatalities with earlier, equitable access to care (Commonwealth Fund)

3x higher trust & loyalty when people feel seen (Edelman)

OUR MISSION

Equal
voice

Equal
health

Health inclusion and equity are both a moral and social imperative and a transformative growth opportunity. 

Only 15%

of clinical trial participants are MC  & 11% HCPs are multicultural.

Only 24%

of healthcare providers feel culturally competent to communicate effectively with multicultural patient.

40% 
of patients are multicultural.

Diabetes: 50% of diagnosed adults are multicultural.
Heart Disease: 40% of patients are multicultural
Hypertension: 45% of patients are multicultural.

How we see the world, ourselves, and the world around us.

We put culture in healthcare to make it more human, empathetic, and transformative for all.

Our Superpower
is
Cultural Intelligence®

Cultural Intelligence®is the ability to anticipate, understand, adapt, and lead in culturally diverse healthcare environments, enabling brands to deliver culturally relevant care and drive meaningful health impact and growth.

Gets us Closer To Patients Seeing 80% Of What We Can’t See

Easy to See

Difficult to See

OUR WORK

Creative That Connects People To Make Healthier Choices

Our Services

Enterprise wide transformation, inclusive healthcare marketing that moves people.

Transformation Strategy

Market accelerators

Inclusive Marketing

Campaign Planning

Community Engagement

Branding and Creativity

Cultural Intelligence Training

Consumer Truths and Insights

The Human Factor

Innovations & Inspirations for Better Healthcare.

The Thrive Economy

Explore the power of ecosystems based on human performance.

Culture’s Healthcare Touch.

Traditions and rituals can play a determinant role in healthcare outcomes.

Making AI Human in Healthcare

Presenting many possibilities, but also new ethical challenges requiring smart and human frameworks.

Sign up for The Cien Health + Human Factor newsletter.

Articles, insights, provocations and all you need for a culturally smarter health conversation.

Partner brands redefining the future of Healthcare

Let's connect.

Let's connect.